Sonia Mugabo is a Rwandan fashion designer that has a brand that was established under the her name in 2013. It was born out of the her strong interest in design; and the desire to tap into the existing local artisan talent to make high quality men and womenswear.

SM made its first showcase in October 2013 at the Kigali Fashion Week, and attracted media coverage and market interest, confirming the need for its presence in Rwanda and Africa. Since then SM tapped into a demand for quality bespoke, receiving orders from middle and high-class women who were willing to pay more for better quality.

SM develops 2 collections each year, and all year round makes bespoke items for its clientele. A pioneer of Rwanda’s fashion industry; Sonia is setting the standard for Rwandan fashion in global and local markets.

In 2017 Africa Youth Awards named her among the 100 Most Influential Young Africans, an initiative instituted to promote African youth movements and achieving and also restoring excellence in the works of young people across Africa.